Melissa
Melissa is a 21-year-old college student majoring in Marketing. She loves to have her friends over to her apartment for movie and wine nights. She likes to show her unique personality through her clothes and design style. Melissa is on a tight budget, so she does not have much money to spend to showcase her style.
Anne
Anne is a 47 year old stay at home mom. When she isn’t carting the kids to and from all of their activities, she enjoys shopping and going to lunch with friends. Her husband is the CEO of a local construction firm. She is always looking for something new in her home to showcase to friends when they host dinner parties, but often does not find unique things at the department stores in her area.
Robert
Robert is the CEO of a local construction firm. He has a wife and two kids, and he loves to go watch his son’s soccer games on Saturday afternoons. When he isn’t busy at the office he loves to relax and hangout in his man cave. He likes to invite his guy friends over to watch football on Sundays. His wife is okay with him having a man cave as long as it does not look tacky, so he struggles to find cool things that he likes and that the wife approves of.